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Take Your Event to Cyber-Land and 2.0 Social Networking
I'm often amazed at how many sporting event promoters and organizers neglect the fastest growing trend in the country – the Internet and 2.0 marketing. In today's tech-savvy world, if you are not on the Internet you have already handicapped your event.
The Internet allows companies, events and individuals to bridge gaps - both geographically and demographically. It provides instant access to all of the information you need to convey to your audience(s).
A great example is the website The Mishkin Group Sports Marketing built for the Alabama-Mississippi All-Star Classic (www.almsclassic.com). This high school football game, rich in tradition and history, had no centralized resource for information. Yes, there was a page on the Alabama High School Athletic Association's website, but nothing regarding the history, events, tickets and ways to participate.
In just three short months of launching the site, the website received more than 10,000 visits with more than 60,000 page views.
In addition to the site, we utilized Facebook and Twitter to help keep people informed. And I would say that for the first year of utilizing the Internet and social networking sites, it definitely paid off.
In conjunction with a nice advertising campaign and the website, people knew about the game. My friends and colleagues would say, "You guys are all over the place." We pushed everything to the website. All advertising and promotions mentioned the site.
And why not? On the site, you could buy tickets, check out team rosters, see the all-time rosters and lodging info. There's so much you can do with an interactive website and it can become your strongest marketing outlet. Don't neglect it. Embrace it.
Brian Mishkin is Vice President of The Mishkin Group Sports Marketing and President of Net Online Solutions. Net Online Solutions is a website design, hosting and consulting company. Visit Net Online Solutions at www.netonlinesolutions.com.
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